7 quick tips for improving your SEO

Identify core keywords

Identifying your core keywords is the most important step in creating and/or improving the SEO health of your website. Using tools such as Google AdWords Keyword Tool can help you understand what your users are searching for. Once identified, these keywords and phrases should then be used in your titles, descriptions and content.

Create high quality content

Today, the web is cluttered with low quality content and content that has been rewritten several times. Creating unique and valuable content on your site will not only be worthwhile to your readers and encourage them to stay longer on your site, but will also serve as “link bait” for other websites which in turn will increase your rankings.

Meta Titles

As with the meta descriptions, your core keywords should be used within your title tag of each page on your site. Ensure that you do not have duplicate title tags. The maximum length for your title tag should be no more than 70 characters including spaces.

Meta Descriptions

Creating high quality, compelling meta descriptions will help drive more users to your website from the search engine results pages. Ensure that you use your core keywords within your meta descriptions as these will be highlighted in bold text when displayed within the results pages on Google and other search engines.


URLs that are dynamic (http://www.example.com/product.php?cat=3&id=23) are difficult to read and may not be crawled by search engine bots. Having descriptive URLs (http://www.clickmaven.co.za/services/seo) will give more benefit for both humans and bots. This may also increase the relevancy of external links that just use the URL as the link text.

Page Speed

Page load speed can play a role in determining where you rank in search results. Using Google Chrome’s PageSpeed extension will highlight exactly what can be done to improve your page load speed.

Implement Rich Data

Rich data (www.schema.org) should be implemented on as many pages as possible. Making use of the available schema’s on schema.org will further improve the overall SEO health of your website.

About the Author:

Nick is the owner of Code Cabin, founder of PingPong and co-founder of AirWeddings. He has an extensive history in programming and digital marketing and has worked on some of the largest online websites in South Africa. Nick shares his knowledge and insight on his personal blog, nickduncan.co.za.

NickDuncan – who has written posts on Nick Duncan.

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3 Responses to “7 quick tips for improving your SEO”

  1. Ramon ThomasNo Gravatar February 1, 2013 at 7:36 am #

    Good morning Nick. I’ve never heard of rich data schema’s before. Thanks for that tip because I’ll look into it over this weekend. Some bad SEO caused my traffic to drop by half from Jan- Dec 2012. Now it’s back to basics.

    • NickDuncanNo Gravatar February 1, 2013 at 7:44 am #

      Hi Ramon. Do you have bad links pointing to your site?

  2. Ramon ThomasNo Gravatar February 1, 2013 at 12:14 pm #

    Yes, I’m having the SEO company remove as many of the backlinks they created in 2011/2012. Maybe in March you can help me to do review of the critical factors on ramonthomas.com because I do need expert advice.

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