Identify core keywords Identifying your core keywords is the most important step in creating and/or improving the SEO health of your website. Using tools such as Google AdWords Keyword Tool can help you understand what your users are searching for. Once identified, these keywords and phrases should then be used in your titles, descriptions and [...]
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Using gamification to reach out to Generation Y
Gamification is the new online buzzword along with mobile marketing and conversion optimisation. Many of us have already experienced some form of gamification online without even realising it. A number of brands have already taken the mechanics of gaming and implemented it alongside their marketing strategy in an attempt to increase user engagement. As W. [...]
How to reduce your CPA with minimal effort
Forget about how great your click through ratio is and how many visitors your managed to get off that one keyword and take a moment to focus on your actual CPA, or Cost per Acquisition (a.k.a. Cost per Lead). This has become somewhat of a buzz word in the South African online advertising industry as [...]
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