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	<title>Nick Duncan &#187; Online Marketing</title>
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	<link>http://nickduncan.co.za</link>
	<description>The online marketing go-to guy</description>
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		<title>7 quick tips for improving your SEO</title>
		<link>http://nickduncan.co.za/7-quick-tips-for-improving-your-seo/</link>
		<comments>http://nickduncan.co.za/7-quick-tips-for-improving-your-seo/#comments</comments>
		<pubDate>Wed, 28 Nov 2012 09:07:00 +0000</pubDate>
		<dc:creator>NickDuncan</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[core keywords]]></category>
		<category><![CDATA[meta descriptions]]></category>
		<category><![CDATA[meta titles]]></category>
		<category><![CDATA[page speed]]></category>
		<category><![CDATA[quality content]]></category>
		<category><![CDATA[rich data]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://nickduncan.co.za/?p=946</guid>
		<description><![CDATA[Identify core keywords Identifying your core keywords is the most important step in creating and/or improving the SEO health of your website. Using tools such as Google AdWords Keyword Tool can help you understand what your users are searching for. Once identified, these keywords and phrases should then be used in your titles, descriptions and [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Using gamification to reach out to Generation Y</title>
		<link>http://nickduncan.co.za/using-gamification-to-reach-out-to-generation-y/</link>
		<comments>http://nickduncan.co.za/using-gamification-to-reach-out-to-generation-y/#comments</comments>
		<pubDate>Tue, 08 May 2012 18:54:01 +0000</pubDate>
		<dc:creator>NickDuncan</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[conversion optimisation]]></category>
		<category><![CDATA[Foursquare]]></category>
		<category><![CDATA[gamification]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[Linkedin]]></category>
		<category><![CDATA[Millennial Generation]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[SAP]]></category>
		<category><![CDATA[user engagement]]></category>

		<guid isPermaLink="false">http://nickduncan.co.za/?p=918</guid>
		<description><![CDATA[Gamification is the new online buzzword along with mobile marketing and conversion optimisation. Many of us have already experienced some form of gamification online without even realising it. A number of brands have already taken the mechanics of gaming and implemented it alongside their marketing strategy in an attempt to increase user engagement. As W. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Something that Marketing Managers in South Africa need to know</title>
		<link>http://nickduncan.co.za/something-that-marketing-managers-in-south-africa-need-to-know/</link>
		<comments>http://nickduncan.co.za/something-that-marketing-managers-in-south-africa-need-to-know/#comments</comments>
		<pubDate>Thu, 03 May 2012 11:45:04 +0000</pubDate>
		<dc:creator>NickDuncan</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[bounce rate]]></category>
		<category><![CDATA[conversion optimisation]]></category>
		<category><![CDATA[conversion rate]]></category>
		<category><![CDATA[online sales]]></category>
		<category><![CDATA[opportunity cost]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Experts]]></category>

		<guid isPermaLink="false">http://nickduncan.co.za/?p=896</guid>
		<description><![CDATA[It&#8217;s surprising how many companies in South Africa are not yet clued up with what they should really be doing online. Apart from everyone jumping into bed with social media, SEO and PPC experts to get as much traffic to their website as possible, they forget about the last crucial step in their online marketing [...]]]></description>
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		<title>Conversion Optimisation: A simple, pragmatic approach to increasing sales online.</title>
		<link>http://nickduncan.co.za/conversion-optimisation-a-simple-pragmatic-approach-to-increasing-sales-online/</link>
		<comments>http://nickduncan.co.za/conversion-optimisation-a-simple-pragmatic-approach-to-increasing-sales-online/#comments</comments>
		<pubDate>Thu, 03 May 2012 11:26:37 +0000</pubDate>
		<dc:creator>NickDuncan</dc:creator>
				<category><![CDATA[Conversion Optimisation]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[bounce rate]]></category>
		<category><![CDATA[ClickTale]]></category>
		<category><![CDATA[conversion optimisation]]></category>
		<category><![CDATA[conversion rate]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[online sales]]></category>
		<category><![CDATA[Online Tools]]></category>
		<category><![CDATA[opportunity cost]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Experts]]></category>
		<category><![CDATA[Website Optimizer]]></category>

		<guid isPermaLink="false">http://nickduncan.co.za/?p=888</guid>
		<description><![CDATA[It&#8217;s surprising how many companies in South Africa are not yet clued up with what they should really be doing online. Apart from everyone jumping into bed with social media, SEO and PPC experts to get as much traffic to their website as possible, they forget about the last crucial step in their online marketing [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>How to reduce your CPA with minimal effort</title>
		<link>http://nickduncan.co.za/how-to-reduce-your-cpa-with-minimal-effort/</link>
		<comments>http://nickduncan.co.za/how-to-reduce-your-cpa-with-minimal-effort/#comments</comments>
		<pubDate>Thu, 21 Apr 2011 06:02:25 +0000</pubDate>
		<dc:creator>NickDuncan</dc:creator>
				<category><![CDATA[Conversion Optimisation]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[PPC Marketing]]></category>
		<category><![CDATA[conversion rate]]></category>
		<category><![CDATA[CPA]]></category>
		<category><![CDATA[CTA]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[landing page optimisation]]></category>
		<category><![CDATA[reduce CPA]]></category>

		<guid isPermaLink="false">http://nickduncan.co.za/?p=780</guid>
		<description><![CDATA[Forget about how great your click through ratio is and how many visitors your managed to get off that one keyword and take a moment to focus on your actual CPA, or Cost per Acquisition (a.k.a. Cost per Lead). This has become somewhat of a buzz word in the South African online advertising industry as [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Top Group Buying Websites in South Africa (Updated May 2011)</title>
		<link>http://nickduncan.co.za/top-group-buying-websites-in-south-africa/</link>
		<comments>http://nickduncan.co.za/top-group-buying-websites-in-south-africa/#comments</comments>
		<pubDate>Wed, 30 Mar 2011 09:34:38 +0000</pubDate>
		<dc:creator>NickDuncan</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Online News]]></category>
		<category><![CDATA[group buying]]></category>
		<category><![CDATA[groupbuying]]></category>
		<category><![CDATA[groupon]]></category>
		<category><![CDATA[mycitydeals]]></category>
		<category><![CDATA[twangoo]]></category>
		<category><![CDATA[wicount]]></category>

		<guid isPermaLink="false">http://nickduncan.co.za/?p=761</guid>
		<description><![CDATA[Group Buying websites have become very popular in the past few months, so much so that every Tom, Dick and Sipho have decided to create one of their own. With the help from a list compiled over at iGeek, I took the time to analyse which of these group buying websites are actually making an [...]]]></description>
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		<slash:comments>43</slash:comments>
		</item>
		<item>
		<title>Secrets of an awesome AdWords Campaign</title>
		<link>http://nickduncan.co.za/secrets-of-an-awesome-adwords-campaign/</link>
		<comments>http://nickduncan.co.za/secrets-of-an-awesome-adwords-campaign/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 05:27:08 +0000</pubDate>
		<dc:creator>NickDuncan</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[PPC Marketing]]></category>
		<category><![CDATA[ad extensions]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google adplanner]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[keyword match types]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[lpo]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://nickduncan.co.za/?p=665</guid>
		<description><![CDATA[How many of you actually know that you are running a truly awesome Google AdWords campaign? Not many, I presume. What&#8217;s even more frustrating is not being able to benchmark yourself against your competitiors or to be able to see how they&#8217;re running their AdWords campaigns and if they&#8217;re better than yours. Stop nitpicking and [...]]]></description>
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		<slash:comments>8</slash:comments>
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		<item>
		<title>Online Marketing for Small Businesses</title>
		<link>http://nickduncan.co.za/online-marketing-for-small-businesses/</link>
		<comments>http://nickduncan.co.za/online-marketing-for-small-businesses/#comments</comments>
		<pubDate>Thu, 03 Feb 2011 09:21:20 +0000</pubDate>
		<dc:creator>NickDuncan</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://nickduncan.co.za/?p=657</guid>
		<description><![CDATA[Many small businesses are aware of the importance of online marketing, yet don't quite know how to go about it or where to start. This article will give you some insights in how to go about creating and managing a profitable online marketing strategy for your small business.]]></description>
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