Archive | PPC Marketing RSS for this section
April 21, 2011 

How to reduce your CPA with minimal effort

Forget about how great your click through ratio is and how many visitors your managed to get off that one keyword and take a moment to focus on your actual CPA, or Cost per Acquisition (a.k.a. Cost per Lead). This has become somewhat of a buzz word in the South African online advertising industry as [...]

Continue Reading
February 16, 2011 

Secrets of an awesome AdWords Campaign

How many of you actually know that you are running a truly awesome Google AdWords campaign? Not many, I presume. What’s even more frustrating is not being able to benchmark yourself against your competitiors or to be able to see how they’re running their AdWords campaigns and if they’re better than yours. Stop nitpicking and [...]

Continue Reading