Identify core keywords Identifying your core keywords is the most important step in creating and/or improving the SEO health of your website. Using tools such as Google AdWords Keyword Tool can help you understand what your users are searching for. Once identified, these keywords and phrases should then be used in your titles, descriptions and [...]
Using gamification to reach out to Generation Y
Gamification is the new online buzzword along with mobile marketing and conversion optimisation. Many of us have already experienced some form of gamification online without even realising it. A number of brands have already taken the mechanics of gaming and implemented it alongside their marketing strategy in an attempt to increase user engagement. As W. [...]
#5GumExperience 2012
When 5 Gum launched in South Africa last year, it promised to stimulate our senses with world firsts that incorporated audio and visual awesomeness. The brand brought this promise to life with two exclusive gigs featuring Etienne De Crecy and a campaign that saw people submitting customised, virtual building projections from all corners of the [...]
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