Tag Archives: conversion optimisation
May 8, 2012 

Using gamification to reach out to Generation Y

Foursquare Gamification

Gamification is the new online buzzword along with mobile marketing and conversion optimisation. Many of us have already experienced some form of gamification online without even realising it. A number of brands have already taken the mechanics of gaming and implemented it alongside their marketing strategy in an attempt to increase user engagement. As W. [...]

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May 3, 2012 

Something that Marketing Managers in South Africa need to know

It’s surprising how many companies in South Africa are not yet clued up with what they should really be doing online. Apart from everyone jumping into bed with social media, SEO and PPC experts to get as much traffic to their website as possible, they forget about the last crucial step in their online marketing [...]

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May 3, 2012 

Conversion Optimisation: A simple, pragmatic approach to increasing sales online.

It’s surprising how many companies in South Africa are not yet clued up with what they should really be doing online. Apart from everyone jumping into bed with social media, SEO and PPC experts to get as much traffic to their website as possible, they forget about the last crucial step in their online marketing [...]

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