It’s surprising how many companies in South Africa are not yet clued up with what they should really be doing online. Apart from everyone jumping into bed with social media, SEO and PPC experts to get as much traffic to their website as possible, they forget about the last crucial step in their online marketing [...]
Tag Archives: conversion rate
How to reduce your CPA with minimal effort
Forget about how great your click through ratio is and how many visitors your managed to get off that one keyword and take a moment to focus on your actual CPA, or Cost per Acquisition (a.k.a. Cost per Lead). This has become somewhat of a buzz word in the South African online advertising industry as [...]
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