The Evolution of myScoop

It has been over 4 years since I created myScoop, the once called “the real time South African blog aggregator”. Let’s face it, aggregation is dead. As with all things in life, change should be the only constant and this is the reason myScoop has been completely overhauled into something new – a premium blog network that offers bloggers the opportunity to monetise their blogs and offers advertisers the opportunity to get their message out to millions of South Africans in a relevant and unique manner.

The idea

I have been playing with this idea for quite some time now. Just like AdDynamo’s “sponsored tweets” concept, the concept of “paid blogging” is relatively new to South Africa and there have been a few discussions around it over the past year. I have been working full tilt to get the system up and running and I’m finally proud to announce the relaunch of myScoop.

How it works

It’s quite a simple tool at the moment. Bloggers have their choice of which campaigns they would like to be a part of and get paid according to how popular their blog is. Advertisers create campaigns within myScoop and then choose which blogs they would like to have writing about their brand, product or service. For ethical reasons, all sponsored posts need to be fully disclosed on the blogs. All of this is controlled through the myScoop App.

myScoop has over 1000 South African blogs registered giving potential advertisers the luxury of choice as to when and how their message is spread throughout the millions of South African internet users.

 

About the Author:

Nick is the owner of Code Cabin, founder of PingPong and co-founder of AirWeddings. He has an extensive history in programming and digital marketing and has worked on some of the largest online websites in South Africa. Nick shares his knowledge and insight on his personal blog, nickduncan.co.za.

NickDuncan – who has written posts on Nick Duncan.


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