Top Group Buying Websites in South Africa (Updated May 2011)

Group Buying websites have become very popular in the past few months, so much so that every Tom, Dick and Sipho have decided to create one of their own. With the help from a list compiled over at iGeek, I took the time to analyse which of these group buying websites are actually making an impression on the South Africa internet landscape.

*** 23 May 2011 (Latest)

Rank Website Alexa Rank (ZA) Unique Visitors (AdPlanner)
1 My City Deal 50 420k
2 Ubuntudeal 296 14k
3 WiCount 302 48k
4 CityMob 488
5 Zappon 524 12k
Twangoo 896 11k
VuvuPlaza 943 15k
OneDayOnly 1258 5.3k
Dealio 1701
24 Hours Only 1941
Skoop 2293
AllDeals 2599
UCit 5073
Collective Cow 8360
SaleWine 9636
Justhenga 12 228
Bangoo 14 623
GroupBuying 20 828
DealsOn 21 057

The biggest climber for May was Zappon.


*** as at 30 Mar 2011

Rank Website Alexa Rank (ZA) Unique Visitors (AdPlanner)
1 My City Deal 39 350k
2 WiCount 248 44k
3 Twangoo 333 27k
4 Ubuntudeal 655 10k
5 OneDayOnly 868 7.9k
Zappon 295 (* new)
Dealio 1030
Skoop 1826
UCit 1913
24 Hours Only 1944
VuvuPlaza 2559
Collective Cow 3252
Justhenga 7575
Bangoo 7638
AllDeals 8131
SaleWine 11382
DealsOn 13737
GroupBuying 19339


Although Zappon was only recently created, believes its already the 295th ranked website in SA. Pretty impressive.

Which one is your favourite?

Secrets of an awesome AdWords Campaign

How many of you actually know that you are running a truly awesome Google AdWords campaign? Not many, I presume. What’s even more frustrating is not being able to benchmark yourself against your competitiors or to be able to see how they’re running their AdWords campaigns and if they’re better than yours. Stop nitpicking and pull yourself together man, just follow these simple instructions below and before you know it your AdWords campaigns will be generating more return on investment than you ever dreamed of.

Split your Search and Display Network

I have seen many companies and individuals make the mistake of grouping the Google Search Network and Google Display Network together in one campaign. This is seriously not ideal as your quality score will be jeopardised due to Google’s Display Network’s inability to generate high CTR’s (this is not necessarily a bad thing – more on this in another article). By creating separate campaigns for both the Google Display Network and the Google Search Network, you are able to target specific areas of interest in a much more controlled environment.

Use Google AdPlanner in conjunction with Google AdWordsGoogle AdPlanner

If you are making use of the Google Display Network in your campaigns, you should be using it in conjunction with Google AdPlanner. Google AdPlanner makes it easy to target websites that are relevant to your areas of focus and allows you to filter your results to further increase the relevancy you are seeking.

Target a specific area

Location TargetingAs simple as this sounds, it can make a huge difference to your stats. Whether you are a company that offers nationwide services or an individual that sells pancakes on the street corner, targeting your specific areas will allow you to identify hot spots and cater for the areas that are lacking in interest.  For the bigger companies, targeting main cities (or even provinces) is a good idea. After a few days, you will notice a trend as to where most of the clicks are originating and at what cost. Use common sense to adjust your budgets and optimise for maximum conversions.

Forget about weekends

Depending on the type of business you are running, it may be a good idea to stop displaying your ads over the weekends. Disable weekends in the campaign settings tab. Its a simple step but can save you a lot of waisted clicks from irrelevant visitors.

Target specific hours of the day

This is another simple step that hardly anyone makes use of though its effectiveness cannot be stressed enough. By making use of data from Google Analytics you can target specific hours of the day whereby you can modify your keyword bids to ensure top placement during these hours. To get this information, go to your Google Analytics Dashboard -> Visitors -> Visitor Trending -> Visits page, click on the “Hour” option (top right of the graph) and ensure that you have the “Paid Search” segment enabled). To adjust your bid settings in your Google AdWords campaign, go to the campaign settings tab and click on the “Ad scheduling” edit link.

Use Ad Extensions

Let’s assume you have a Google Places listing (if you don’t, what is wrong with you?!?). You can link your Google AdWords campaign to the data on your Google Places listing which allows your Ad to display your address in certain instances. Not only can you display your business address to increase ad relevancy, but you can also opt-in to display your business number which can be incredibly handy for users on their mobile phones to make a click to call conversion.

Make use of Keyword Match Types

This is one of the most common functions within Google AdWords that not many amateurs know of and use. Many users just make use of the Broard Match type which is great for targeting every single phrase or keyword that contains your broad match keyword. For example, if you are selling blue boats and you use the keyword boat in your Google AdGroup, you’re not only target blue boats but also red boats, yellow boats, boats under the sea, boat, ship, shipping, shipping company, woman in shipping, sexy woman in shipping… OK OK maybe not that far but you get the picture right? There are 3 other match types that you can use (actually there’s 4, but thats a ‘secret’ for another day). For more information on these match types, check the official Google help page on keyword matching.

And lastly, create a compelling, well structured landing page FFS!

Google Website OptimizerThis is what it all boils down to chaps. At the end of the (PPC) line comes the landing page, the page that makes or breaks a campaign. You can have everything perfectly set up in Google AdWords and direct thousands of relevant users to your website but if you have a sh*t landing page, its all over. Converting users to into sales and leads is part art, part science and a dash of ingenuity. One of the best websites to follow to keep up to date with the trends in the conversion industry is Remember to keep experimenting on your different landing pages. A great tool to use is Google Website Optimizer which allows you track the differences of your various landing page experiments.

Online Marketing for Small Businesses

Many small businesses are aware of the importance of online marketing, yet don’t quite know how to go about it or where to start. This article will give you some insights in how to go about creating and managing a profitable online marketing strategy for your small business.

Many small businesses are aware of the importance of online marketing, yet don’t quite know how to go about it or where to start. This article will give you some insights in how to go about creating and managing a profitable online marketing strategy for your small business.

Step 1. Delete that #$% website and start again.

Creating an online marketing strategy with a website that looks like it was made in the 90’s is not going to get you any returns. As a business, your website needs to be clean, professional and depending on your industry have a little “spunk”. Whether you use an outside company to create your website or do it yourself (WordPress is a good start), make sure it is done properly.

Step 2. Create quality content for your website.

Referring back to my 1990’s comment above, make sure your website doesn’t just have the basic pages such as “Home, About, Products and Contact Us”. This was common back then and still is today but user’s are expecting more. You’re website should no longer just be a brochure of your company, but more of an interactive medium between you and your potential customers. Another good way of creating quality content is by writing articles for your website on topics that are pertinent to your industry. By doing this, you are essentially creating an information hub around your business and telling the world that you are the industry leaders. Users relate better with a website when they get the sense that the company portrays adeptness in its field.

Step 3. Get social.

Create a Facebook Page and Twitter Account (among others) for your business. If possible, try not to use the company logo as the profile picture for Twitter. Rather use your own picture. People relate better with people, this is a fact. Ensure that you keep a constant flow of information and tips going through these accounts. By doing this you will be creating a following of potential and existing customers. As hard as it may be, try not to constantly promote your own products and services, but rather provide relevant information that your followers will find useful. Shameless self-promotion is good, but too much of it will irritate many.

Step 4. Buy your visitors.

Yup, buying visitors is an excellent way to start receiving enquiries almost immediately and is an excellent strategy to ensure that your brand gets noticed. There are many types of online advertising mediums that you can make use of. The most common of these being Google AdWords, Facebook Ads and LinkedIn DirectAds. I’ll cover these in detail in my next post. Once you have set up your online advertising campaigns, make sure that the ads are pointing to relevant pages on your website.

Step 5. Convert users to sales.

With covering the first 4 steps, you’ll start noticing an influx of visitors to your website. Assuming that your visitors are being directed to the correct landing pages of your website, the trick is to now convert them into sales or leads. Using Google Website Optimizer is a great way to start testing different variations of your landing pages to see which converts more visitors into sales. Remember, it’s not about the number of visitors your website receives, but how many of the visitors that convert into sales that counts.

Following these 5 steps will ensure your presence online is not in vain.